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Cause Marketing and Fundraising in Europe

TJX Europe's community programs aim to create a lasting, positive impact in the communities we serve by helping vulnerable children and young people achieve their potential.

Since 2004, T.K. Maxx in the U.K., together with our customers, has raised over £25 million for Cancer Research U.K., with the majority of the funds dedicated to the research, prevention and treatment of children's cancers. Our support includes our "Give Up Clothes for Good" campaign, the U.K.'s biggest clothing donation program. This initiative allows people to drop off their high-quality, used clothes, accessories and homeware at our stores for donation to Cancer Research U.K. The items are then sold at Cancer Research U.K. thrift shops to raise funds. Together, our Associates and customers have donated more than one million bags of clothes since 2004. Our significant support of Cancer Research U.K. makes T.K. Maxx the largest corporate funder of children's cancer research in the U.K.

We are equally proud of our partnership with Comic Relief, a charity that helps children and families impacted by poverty and social injustice in the U.K. and Africa. Since 2005, our Associates and customers have raised significant funds for Comic Relief U.K.'s much-loved fundraising campaign, "Red Nose Day." As the official t-shirt retailer for the campaign, T.K. Maxx is proud to work with well-known designers and celebrities to develop and market cotton t-shirts currently being made of 100% African Fair Trade cotton.

Our T.K. Maxx stores in other geographies support organizations about which they are passionate. In Ireland, through a local "Give Up Clothes for Good" program, we've raised significant funds for our partner, Enable Ireland, which helps empower children, adults and families living with disabilities. In Germany, we support Children for a Better World, a charity that provides children with healthy food and school lunches so that they can focus on their school work, thereby helping them to achieve their full potential. Since 2010, our fundraising efforts and corporate responsibility campaign during World Children's Day, as well as sales of Bags for Life and Christmas products, have provided funding through Children for a Better World for approximately 500,000 meals for disadvantaged children. T.K. Maxx in Poland supports the Academy of the Future, a program run by Stowarzyszenie Wiosna, a national children's education charity that provides one-on-one mentoring and educational support to over 1,800 disadvantaged children. Our partnership continues to be a big success, with sales from Christmas merchandise and our Bags for Life benefitting the Academy of the Future. In addition, we ran an in-store campaign where we asked children what they wanted to be when they grew up and then partnered with an illustrator to create t-shirts showcasing the five most popular professions. T-shirt profits also benefit the Academy of the Future's efforts.

In 2016, our HomeSense stores in the U.K. began partnering with The Prince's Trust on projects that work to help disadvantaged and vulnerable children in our local communities. The newly formed Achieve program supports 13-19 year olds to develop the skills and confidence needed to engage and succeed in education through relevant, engaging and informal learning. HomeSense and its customers have raised funds for the Achieve program through in-store fundraising and our "Hang a Bauble" campaign at Christmas.

TJX Europe and its T.K. Maxx and HomeSense chains have been working in 12 communities in the Rwenzori region of western Uganda to help send children to school since 2008. Initially, TJX Europe worked with Save the Children to build classrooms and teachers' houses, and supply educational materials and clean water and toilets. We are pleased to report that to date we have funded approximately 20 new classrooms, 500 desks, 3,000 textbooks, box loads of solar lamps and other materials, safe fresh water and latrines. We have also invested in teacher training. At the time our program began, 53% of the children in the Rwenzori region were able to attend school. Enrollment has risen to 94%, with over 10,000 children in 12 communities now able to attend primary school.

In 2011, we furthered our commitment in western Uganda by developing a sustainable trade program, working with 6,000 families to help enable parents to increase their family incomes.We have supported the production and sale of coffee, cocoa, cotton and crafts, and we sell coffee and crafts produced in that region in our stores. We also help these parents to form co-operatives and to build relationships with commercial and development partners, which has led to better and higher-quality yields. These, combined with trading regularly, give parents a more reliable and increased income stream, allowing them to save for school fees and materials.

Cotton and cocoa co-operatives have been Fairtrade certified, helping the co-operatives achieve fairer pricing and access to international markets. Farmers now earn approximately 20% more for their coffee crop. We believe our support is making a difference. Since the Rwenzori Trade Project started in 2011, there has been a 40% increase in children completing their primary school education.